We are proud to announce that Diatom Enterprises has been featured in the November issue of AirBaltic’s in-flight magazine, Baltic Outlook. The magazine, read by thousands of travelers across Europe every month, showcases stories of innovation, technology, and leadership — and this month, our work in AI and data-driven transformation takes center stage.
AI Beyond Magical Thinking
The article, titled “AI Beyond Magical Thinking: A Real-World Case to Unlock Money,” features insights from our founder Denis Gorshkov and tells a real-world success story of how our team helped a Finnish manufacturing company uncover inefficiencies and save over €450,000 through the intelligent use of artificial intelligence and data analysis.
As Denis explains in the article, many organizations still see AI as something mystical — a tool that “magically” produces results simply by feeding in data. But real success with AI requires deep understanding of data structures, process design, and business logic. At Diatom Enterprises, this is exactly what we specialize in: building systems that combine AI technology with practical, measurable business outcomes.
From Hidden Data to Real Results
In the featured case study, our team analyzed more than a decade’s worth of ERP and logistics data from a client that believed there was no more room for optimization. What we discovered told a different story — over 270 hidden database modules, unverified supplier payments, and inefficiencies in freight cost distribution.
By applying our services, we identified forgotten contracts, duplicate supplier data, and even behavioral patterns — such as costlier routing decisions made late on Fridays. Once the client implemented the AI-driven recommendations, the result was remarkable: €450,000 in direct savings and a streamlined, transparent system that continues to deliver long-term efficiency.
Our Commitment to Excellence
Being featured in Baltic Outlook is not just a proud moment for our team — it’s a recognition of our ongoing commitment to delivering сustom software development services and AI integration services that truly make an impact. For us, every project is an opportunity to help businesses discover what’s hidden beneath the surface — to transform data into insight, and insight into measurable value.
We believe technology should not only simplify operations but also inspire smarter decision-making and empower people to work more efficiently. That’s the driving force behind every solution we develop.
The full article: “AI Beyond Magical Thinking: A Real-World Case to Unlock Money” is available throughout November 2025 in Baltic Outlook magazine on all AirBaltic flights.